My independent project is based on branding the intangible. VOID silent music festival aims to bring calm in the noisy lives of big-city millennials. The brand draws inspiration from the quietest place in the universe, space voids. The aim of this project was to explore branding a product that doesn’t exist; focussing on experience in the booming experience-economy.
VOID Festival Ticket
Ticket can be used as a do not disturb sign
Festival identification in the form of a dog tag as an alternative to wristbands.
Spotify X VOID festival
To capture the attention of digital nomad millennials, interactive stickers placed around the city direct them to a silent Spotify song. The animation that plays on loop displays the details of the event.
